What is SEO? SEO stands for Search Engine Optimization, and it more specifically refers to the work SEO companies do to improve your website ranking in search engine. Did you know that the vast majority of internet users do not look at search results past the first page of results? Internet users also prefer organic content to paid content. In other words, users are more likely to click on search results that appear to be normal articles, blogs, et cetera. Eighty percent of users report almost never clicking on paid ads that appear at the top of search ranks. If you live in the Phoenix area, there are many SEO company Phoenix that help websites improve their rankings.
Here are three tips for improving your search rankings.
One, do research on the words and phrases people are most likely to use while searching for your product or service. If your site concentrates on giving people recipes about apple pies, for example, are you using words like apples, pie recipes, granny smith, healthy, and baking frequently throughout your site content? It is surprising how many people know to pick a smart url, but forget to continually incorporate their brand throughout the wording on their site. Search engines are geared to pick up on word frequency. Also consider local search optimization, since local search seo will often help improve your rankings for some searches. If your county is known for its Annual Apple Pie Festival, is this mentioned often on your site? Is the city mentioned so that anyone searching Pie Festival Washington Falls will find you more quickly?
Two, have you considered hiring a search marketing company? An affordable SEO company Phoenix is not hard to find. When looking for the appropriate seo company Phoenix for you, keep several questions in mind. Do they have feedback from past clients listed on their site? Do they offer services so that you can actually track the progress your site makes owing to their optimization efforts? Do they usually service small businesses, or large corporations? Small business SEO services are popular and the most effective companies will concentrate on provide that type of service.
Three, constantly update your site and incorporate good copy that describes your services. An SEO company Phoenix can help you come up with quality content if you are not familiar or especially skilled at creating it.